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Worth a Like: UCB Leads on Facebook image Apr17

Worth a Like: UCB Leads on Facebook

Atlanta, GA – If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients. From smart content marketing around rheumatoid arthritis to their first-mover epilepsy partnership with PatientsLikeMe,...

SnackStat: Must See YouTube? image Apr16

SnackStat: Must See YouTube?

Columbus, OH. - Searching to reach that every popular 18-34 yrs. demographic?  Perhaps you are even banking on running your spot during that new hit teen vampire prom drama on cable? You may want to consider this SnackStat. YouTube is more popular amongst that group than any cable network....

Patient Experience At All the New Points of Care image Apr15

Patient Experience At All the New Points of Care

Indianapolis, IN – “The doctor will see you now” has traditionally been followed by a walk down an antiseptic-smelling hallway, with a quick stop at the scale on your way to the paper gown. But today, it could mean your phone’s camera is about to light up, your email...

An Infographic Look at: Social Medical image Apr14

An Infographic Look at: Social Medical

Columbus, OH - How do you communicate with your doctor? Maybe the phrase “Doctor On Call” is changing to “Doctor Online.” More and more, you are likely to have conversations with your caregivers online, either sitting at your computer or on-the-go with your mobile...

How an app + marketing changed cancer care image Apr10

How an app + marketing changed cancer care

Toronto, Canada — Maria Lanza recently reminded us of one of the best stories of technology- and marketing-supported healthcare. It’s a perfect highlight of what it really takes to earn app adoption: support that goes way beyond the download. Toronto’s Hospital for Sick...

Social vs. Weather Apps, who wins? image Apr09

Social vs. Weather Apps, who wins?

Washington, DC — Guessing the number one category of apps used on tablets is a pretty easy one: games. Games, according the recent Pew data, are used by 66% of tablet owners. What you might not guess is what’s number two: weather apps, narrowly beating out social apps (58% to 53%). That...

Keep Calm and Kaizen On image Apr08

Keep Calm and Kaizen On

Columbus, OH  – Kaizen is the Japanese practice of continuous improvement.  It can be translated as “Change for the Best” and generally refers to actively improving yourself and your situation for the better on a daily basis.  I’m pretty confident that everyone believes this to be a...

Four Ways the FDA Is Making Communications Bettter image Apr07

Four Ways the FDA Is Making Communications Bettter

Washington, DC — If you work in the pharmaceutical industry, you’ve probably been asked the big, exasperated question just about anyone who’s had to use healthcare communications asks: Why do you do it that way?? The tiny fine print, the long lists of complications, the...