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What did the doc say? image Apr23

What did the doc say?

Columbus, OH - Everyone listens to their doc right? Not so, says one study from Journal of the Royal Society of Medicine. Surprisingly, most patients immediately forget what they were told.     The study also found, “With spoken medical instructions only 14% of the information...

From Pencil To Potential image Apr21

From Pencil To Potential

3 Potential Health Applications of Graphene – the strongest, thinnest and most conductive material ever developed. There are many crossover applications in science. An instance that is dramatically making headlines is the developing relationship between material engineering and...

Worth a Like: UCB Leads on Facebook image Apr17

Worth a Like: UCB Leads on Facebook

Atlanta, GA – If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients. From smart content marketing around rheumatoid arthritis to their first-mover epilepsy partnership with PatientsLikeMe,...

SnackStat: Must See YouTube? image Apr16

SnackStat: Must See YouTube?

Columbus, OH. - Searching to reach that every popular 18-34 yrs. demographic?  Perhaps you are even banking on running your spot during that new hit teen vampire prom drama on cable? You may want to consider this SnackStat. YouTube is more popular amongst that group than any cable network....

Patient Experience At All the New Points of Care image Apr15

Patient Experience At All the New Points of Care

Indianapolis, IN – “The doctor will see you now” has traditionally been followed by a walk down an antiseptic-smelling hallway, with a quick stop at the scale on your way to the paper gown. But today, it could mean your phone’s camera is about to light up, your email...

An Infographic Look at: Social Medical image Apr14

An Infographic Look at: Social Medical

Columbus, OH - How do you communicate with your doctor? Maybe the phrase “Doctor On Call” is changing to “Doctor Online.” More and more, you are likely to have conversations with your caregivers online, either sitting at your computer or on-the-go with your mobile...

How an app + marketing changed cancer care image Apr10

How an app + marketing changed cancer care

Toronto, Canada — Maria Lanza recently reminded us of one of the best stories of technology- and marketing-supported healthcare. It’s a perfect highlight of what it really takes to earn app adoption: support that goes way beyond the download. Toronto’s Hospital for Sick...

Social vs. Weather Apps, who wins? image Apr09

Social vs. Weather Apps, who wins?

Washington, DC — Guessing the number one category of apps used on tablets is a pretty easy one: games. Games, according the recent Pew data, are used by 66% of tablet owners. What you might not guess is what’s number two: weather apps, narrowly beating out social apps (58% to 53%). That...